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AMAZON PRIME |
LAST ONE LAUGHING
CLIENT
INDUSTRY
AMAZON
ENTERTAINMENT
SERVICES
TYPE
EDITING
SOCIAL MEDIA
Results
42,700,000
Instagram Views
702,600
Instagram Likes
27,500,000
TikTok Views
1,000,600
TikTok Likes
6,200,000
Youtube Shorts Views
The Project
Amazon Prime Video was preparing to launch the first-ever UK edition of the globally successful Last One Laughing franchise. The objective was to generate maximum awareness, drive audience engagement, and build anticipation across social platforms ahead of and during the series release.
THE CHALLENGE
A social-first content strategy was developed, centred around the show's most entertaining and shareable moments. 25 high-performing short-form edits were created and delivered specifically for TikTok, Instagram Reels, and YouTube Shorts. Each asset was optimised for platform behaviour, audience retention, and organic sharing, ensuring the campaign reached both existing Prime Video audiences and new viewers.
THE APPROACH
THE IMPACT
Generated over 76 million organic video views across social platforms, helping establish Last One Laughing UK as a major entertainment launch and driving widespread audience awareness throughout the campaign period.
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