Results
The NBA Playoffs video campaign was activated across key high-traffic locations in Paris, connecting with fans in the city's busiest and most influential destinations.
The Project
The NBA aimed to increase playoff viewership and engagement among basketball fans in Paris ahead of the championship tournament.
THE CHALLENGE
Three dynamic digital ribbon campaigns were created featuring the league's biggest stars and exciting playoff moments. Designed for maximum visual impact, the content built anticipation ahead of the competition.
THE APPROACH
THE IMPACT
Generated excitement around the NBA Playoffs among European audiences, helping strengthen the league's visibility and fan engagement within a key international market.
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