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SLICK GORILLA |
LONDON & MANCHESTER TAKEOVER
SLICK GORILLA
BEAUTY
TYPE
SERVICES
DIGITAL RIBBON
GRAPHIC DESIGN
EDITING
INDUSTRY
CLIENT
Results
The campaign successfully elevated Slick Gorilla's brand presence across two of the UK's busiest cities, reinforcing awareness during Men's National Grooming Day and creating a memorable touchpoint with its target audience.
The Project
THE CHALLENGE
To celebrate Men's National Grooming Day, Slick Gorilla required a bold campaign capable of delivering mass awareness across major UK cities.
THE APPROACH
A series of digital ribbons, and out-of-home creative assets were developed and deployed across London's and Manchester's transport networks. The campaign delivered high-impact visibility in key commuter locations, placing the brand directly in front of its target audience.
THE IMPACT
Delivered large-scale brand visibility in high-footfall locations, helping position Slick Gorilla at the centre of a nationally recognised awareness moment.
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