Results
3,180,000
TikTok Views
409,000
TikTok Likes
The Project
Following the adaptation of the bestselling novel One Day, Netflix sought to build excitement and awareness for the release across the UK market, engaging both existing fans of the book and new audiences discovering the story for the first time.
THE CHALLENGE
A series of highly engaging social assets was created using a combination of interview content and cinematic footage from the film. The campaign included fan-led Q&A content with the lead cast, alongside trend-driven formats such as ASMR-style readings of popular book passages. The content was designed to spark conversation, encourage audience participation, and maximise social reach.
THE APPROACH
Successfully connected with both established fans and new audiences, generating strong engagement rates and creating meaningful social conversations around the launch of the series.
THE IMPACT
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