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BRIT AWARDS x JESS GLYNNE
WARNER MUSIC
BRIT AWARDS
MUSIC
TV BROADCAST
YOUTUBE
DIRECTION
EDITING
INDUSTRY
CLIENT
SERVICES
TYPE
Results
4,100,000
Live Broadcast Viewers
2,800,000
Youtube Views
The Project
THE CHALLENGE
Jess Glynne launched the No Makeup Thursdays movement to inspire women of all ages to embrace natural beauty and self-confidence. The objective was to create a memorable cultural moment with impact beyond the live performance itself.
THE APPROACH
A powerful live television performance was conceptualised and delivered, featuring women of different ages removing their makeup in real time. The performance combined choreography, storytelling, and emotional authenticity to create a compelling message of empowerment and self-acceptance.
THE IMPACT
Created a powerful cultural conversation around authenticity and empowerment, extending the campaign's influence well beyond the live broadcast and into digital audiences.
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