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SPOTLIGHT ORAL CARE | CHRISTMAS
CLIENT
INDUSTRY
SPOTLIGHT
BEAUTY
TYPE
SERVICES
TV COMMERCIAL
SOCIAL MEDIA
DIRECTION
EDITING
Results
22,000
Instagram Views
The Project
Spotlight Oral Care launched a new toothbrush range designed for every member of the family. The challenge was to encourage UK consumers to purchase the complete range as a family solution rather than as individual products.
THE CHALLENGE
A 30-second television commercial was developed around relatable festive family moments. By combining humour, warmth, and authentic storytelling, the campaign positioned the product range as an essential part of the family Christmas experience while reinforcing the brand's premium credentials.
THE APPROACH
Strengthened product positioning by presenting the range as a complete family solution, helping to increase brand consideration during a key retail sales period.
THE IMPACT
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