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FORMULA 1 x SANTANDER |
THE FUTURE OF F1
FORMULA 1
SANTANDER
FINANCE
SPORTS
TYPE
SERVICES
YOUTUBE
EDITING
INDUSTRY
CLIENT
Results
444,000
Youtube Views
The Project
THE CHALLENGE
As Santander became Formula 1's Official Retail Banking Partner, both brands required premium content that would support the partnership launch and engage Formula 1's global audience.
THE APPROACH
A long-form YouTube content series was produced featuring influential figures from across Formula 1 and Santander. Through insightful interviews and thought-leadership discussions, the content explored innovation, technology, and the future direction of the sport while strengthening the connection between both brands.
THE IMPACT
Positioned Santander as a forward-thinking partner within one of the world's most innovative sports properties, while delivering highly engaged viewership through premium long-form content.
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Trusted by global brands
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Creative backed by commercial thinking
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Built for long-term partnerships
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Whether you're launching something new or looking for an ongoing creative partner, we'd love to hear what you're building.