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FORMULA 1 x SALESFORCE |
FANDOM EXPERIENCE
CLIENT
INDUSTRY
FORMULA 1
SALESFORCE
SAAS
SPORTS
SERVICES
TYPE
EDITING
SOCIAL MEDIA
Results
752,000
Facebook Video Views
The Project
Formula 1 and Salesforce partnered to provide fans with exclusive behind-the-scenes race experiences. The campaign aimed to drive awareness of the partnership while demonstrating the unique opportunities available through Salesforce promotions.
THE CHALLENGE
A series of social content edits documented the winners' all-access experiences, creating aspirational content that connected Formula 1 fandom with the Salesforce brand. Multiple content formats were developed to maximise audience engagement and reach across social channels.
THE APPROACH
Transformed customer experiences into compelling brand storytelling, strengthening audience affinity and increasing awareness of the Formula 1 and Salesforce partnership.
THE IMPACT
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