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BEATS BY DRE x
AMBUSH
APPLE
MUSIC
TYPE
SERVICES
SOCIAL MEDIA
YOUTUBE
PHOTOGRAPHY
INDUSTRY
CLIENT
Results
930,000
Youtube Views
72,000
Instagram Video Views
The Project
THE CHALLENGE
Beats by Dre partnered with Ambush to launch a new headphone collaboration and required premium visual content to support a global product release.
THE APPROACH
A photography campaign was created to showcase the collaboration's distinctive glow-in-the-dark design features. The imagery balanced product detail with fashion-forward aesthetics, positioning the launch at the intersection of technology, culture, and style.
THE IMPACT
Elevated the product launch through culturally relevant creative, helping generate global awareness while reinforcing the collaboration's premium and fashion-led positioning.
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