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AVEDA | BOTANICAL REPAIR
CLIENT
INDUSTRY
ESTEE LAUDER
BEAUTY
SERVICES
TYPE
DIRECTION
EDITING
SOCIAL MEDIA
Results
508,000
Instagram Views
The Project
Aveda sought to launch its Botanical Repair range by combining celebrity influence with authentic customer storytelling to drive product awareness, trust, and customer retention.
THE CHALLENGE
A series of social-first campaign edits were produced featuring Bridgerton star Hannah Dodd alongside real consumers. The content aligned closely with Aveda's premium visual identity while showcasing genuine product experiences and highlighting the benefits of the Botanical Repair range.
THE APPROACH
THE IMPACT
Blended celebrity endorsement with authentic customer advocacy to build trust, increase product awareness, and reinforce Aveda's premium positioning within the beauty market.
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